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Foundation
Foundation program
Undergraduates
Bachelor of Architectural Engineering (BAE)
Bachelor of Business Administration (Finance)
Bachelor of Business Administration (HRM)
Bachelor of Business Administration (Marketing)
Bachelor of Business Administration in Accounting
Bachelor of Business Administration(Intl. Business)
Bachelor of Business Administration(Intl. Economics)
Bachelor of Education
Bachelor of Interior Design (BID)
Bachelor of Management Information Systems
Bachelor of Science in Civil Engineering (BSCE)
Bachelor of Science in Industrial Engineering (BSIE)
Bachelor of Science in Mechanical Engineering (BSME)
Bachelor of Science in Software Engineering (BSSE)
Bachelor of Urban Planning (BUP)
Graduates
Master in Engineering Management (MEM)
Master of Business Administration (MBA)
 
Programs Accreditation Details
Bachelor of Business Administration (Marketing)
 
BBA-Marketing

 
Overview
ALHOSN University’s four-year Bachelor in Business Administration in Marketing (BBA- Marketing) is an integrated, multidisciplinary degree program. Compared to other undergraduate business programs which emphasize a high level of specialization in business specific courses, this program is unique in that its principal strength is its combination of business, liberal arts and social science courses. As such the focus of this program is to develop business leaders and managers having well-balanced personality, strong business acumen, sensitive to diverse cultural values, amidst the challenges and advancement in the global business.

 
Goals
The main goal of the Bachelor of Business Administration in Marketing (BBA - Marketing) program is to develop students’ general business management knowledge and skills. This program enables students to think critically and strategically via the practice and application of marketing principles. It provides students with marketing knowledge in quantitative, analytical and communication skills, while grounding students in applied theory and practice across the major marketing and business management disciplines. This program is designed to prepare students to practice marketing in a changing competitive environment. 

 
Curriculum
Course No.
Description
LECT.
LAB.
Credits

Freshman Year (I)

First Semester (Fall)

ECN 101
Introduction to Microeconomics
3
0
3
FAS 101
Communication Skills (English)
3
0
3
FBA 103
Algebra
3
0
3
MGT 100
Introduction to Business
3
0
3
MIS 101
Mgmt Info Systems: Concepts & Techniques
3
0
3
 
Total
15
0
15
Second Semester (Spring)
ACT 210
Financial Accounting I
3
0
3
ECN 102
Introduction to Macroeconomics
3
0
3
FAS 102/109
Communication Skills (Arabic) or Human Rights in Law & Shari'ah
2
1
3
FBA 104
Calculus
3
0
3
MGT 200
Principles of Management
3
0
3
 
Total
14
1
15
Sophomore Year (II)

First Semester (Fall)

ACT 220
Financial Accounting II
3
0
3
ACT 250
Cost Accounting
3
0
3
FAS 100
Creative Thinking
3
0
3
FIN 201
Principles of Finance
3
0
3
MGT 102
Management Communications
3
0
3
Total
15
0
15

Second Semester (Spring)

ACT 260
Management Accounting
3
0
3
MGT 103
Business Writing
3
0
3
MGT 201
Organizational Behavior
3
0
3
MKT 201
Principles of Marketing
3
0
3
QNT 201
Statistics I
3
0
3
 
Total
15
0
15
Junior Year (III)

First Semester (Fall)

ECN 202
Intermediate Macroeconomic Theory
3
0
3
FAS 130
Introduction to Sociology
3
0
3
MGT 301
Business Law
3
0
3
MGT 304
Human Resource Management
3
0
3
QNT 301
Statistics II
3
0
3
Total
15
0
15

Second Semester (Spring)

ECN 201
Intermediate Microeconomic Theory
3
0
3
MGT 303
International Business
3
0
3
QNT 401
Operations Management
3
0
3
QNT 402
Research Methodology
3
0
3
MKT 452
Consumer Behavior
3
0
3
Total
15
0
15

Summer Junior Year

MGT 499
Industrial Training/ Internship
6
0
6
Senior Year (IV)

First Semester (Fall)

FAS 230
Introduction to Psychology
3
0
3
FES 150
Natural Sciences
3
0
3
MGT 401
Strategic Management
3
0
3
FAS 103
Islamic Culutre
3
0
3
MKT 453
Marketing Research
3
0
3
Total
15
0
15

Second Semester (Spring)

FAS 300/320/330
Choose one from Social Sciences Electives
3
0
3
FAS 300/320/330
Choose one from Social Sciences Electives
3
0
3
ELE 901 Free Elective
3
0
3
  Choose one from Marketing Electives
3
0
3
MKT 454
Marketing Strategy
3
0
3
Total
15
0
15
  Minimum Credit Hours:
 
 
126

 

Marketing Elective Courses
MKT 455
Retail Marketing
 
MKT 456
Selling and Sales Management
MKT 457
Pricing
MKT 458
Service Marketing
MKT 459
Integrated Marketing Communication

Social Sciences Electives
FAS 300
Industrial Psychology
FAS 310
Human Behavior in Cross Cultural
FAS 320
Sociology of Work


 
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